Magazine Newsstand / RWD magazine distribution

I went to see how the music magazine are displayed at WHSmiths in Stratford Westfield. All the magazines are layered in rows. They all have different colour schems and stand out in their own way. The cover stars shown for the front cover of these magazines are seen to be mostly male - white males. I noticed that the rock genre music is shown at the front of the display. This shows the front cover of each magazine. As for the other music magazines, they were displayed behind the rock magazines. This makes those magazines not fully visable - only the maskheads is fully visable. The cover lines are also not visable. These magazines are not as noticable as the three at the front. However, they are still noticable from their bold maskheads. For example, ‘DJ’ is shown in big red font. On the other hand, if a magazine isn’t as known, their maskhead being the only thing visable wouldn’t help them receive publicity. But for magazines like Mixmag, they are a well established magazine so still have a high chance of getting bought even though the magazine isn’t clearly shown.

RWD is a UK youth lifestyle and music magazine. RWD focusses mostly on Grime and Rap music of artist from the UK and US.

Do they offer subscription?

Yes they do, by entering you email when going on to their website, there is a section to enter your email in. This would then entitle for you to get messages from RWD on new issues etc. Keeps you updated on the magazine.

RWD has links to social media links – Facebook, Twitter, Instagram, YouTube etc. – This allows the target audience RWD is reaching out to, to be more likely more known – as social media is a common tool used by young people.

Does RWD offer E - zines?

Yes which is displayed on RWD's website, to be viewed online and downloaded. This is a free tool to use to read RWD and includes similar content which paper magazine would have to offer.

RWD is a digital magazine and paper copy magazine available in certain stores/ areas. The content within the digital mag is similar content to what would be in the paper copy magazine. As the genre of music is mainly rap and Grime music, the audience aim at this music - teenagers and young adult, don't seem to mostly buy magazine. As RWD can be accessed online, this makes it easier/ more likely for them to get their targeted readers for their magazine.

The website that views RWD’s digital magazine has features displayed - Music videos, blogs, sports section, new movies and overall news. This is features that are also include in the paper copy of the magazine but gone into more detail on the website.

RWD Distribution:

RWD distributes their magazine to a range of distributors in the UK. This achieves a wide range of audiences to be able to have access to the magazine and for RWD to become more known across the UK, to a variety of people.